SEO recap: week of 28 Jul 2025

A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.

3 Stories archived
0 High impact
0 Update-flagged
2 Technical areas

Biggest stories

Ranked by estimated impact on a single site, not by publication time.

Medium Bing Webmaster Blog

Keeping Content Discoverable with Sitemaps in AI Powered Search

AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…

Ranking & Algorithms Crawling & Indexing

What the period was about

Busiest technical areas

  • Ranking & Algorithms 1
  • Crawling & Indexing 1

Most active sources

  • Unbounce 2
  • Bing Webmaster Blog 1

About these recaps

Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.

The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.