Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on…
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies,…
