{
    "source": "https://status.search.google.com/",
    "compiled_by": "https://seo-serps.info/google-algorithm-updates",
    "generated": "2026-10-16T19:56:45+00:00",
    "note": "Rollout durations are computed from Google's published start and end times.",
    "count": 20,
    "updates": [
        {
            "name": "Serving was experiencing an issue",
            "type": "Serving",
            "started_utc": "2026-02-25T03:55:00+00:00",
            "finished_utc": "2026-02-25T04:10:00+00:00",
            "rollout_days": 0.01000000000000000020816681711721685132943093776702880859375,
            "rollout_human": "15 min",
            "ongoing": false,
            "source": "Google Search Status API",
            "date_precision": "exact",
            "name_provenance": "google",
            "affected_systems": [
                "Serving"
            ],
            "google_incident": "https://status.search.google.com/incidents/TZF4pLmbzFdoBPP6o3iv"
        },
        {
            "name": "February 2026 Discover update",
            "type": "Discover update",
            "started_utc": "2026-02-05T17:00:00+00:00",
            "finished_utc": "2026-02-27T10:00:00+00:00",
            "rollout_days": 21.71000000000000085265128291212022304534912109375,
            "rollout_human": "21 days, 17h",
            "ongoing": false,
            "source": "Google Search Status API",
            "date_precision": "exact",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": "https://status.search.google.com/incidents/mYbNTqV1ytDc2fA8hUz4"
        },
        {
            "name": "Serving is experiencing an ongoing issue",
            "type": "Serving",
            "started_utc": "2025-10-03T20:00:00+00:00",
            "finished_utc": "2025-10-06T20:40:00+00:00",
            "rollout_days": 3.029999999999999804600747665972448885440826416015625,
            "rollout_human": "3 days",
            "ongoing": false,
            "source": "Google Search Status API",
            "date_precision": "exact",
            "name_provenance": "google",
            "affected_systems": [
                "Serving"
            ],
            "google_incident": "https://status.search.google.com/incidents/pW6WN7Ymo49q7z8pKk9w"
        },
        {
            "name": "November 2023 reviews update",
            "type": "Reviews update",
            "started_utc": "2023-11-08T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "September 2023 helpful content update",
            "type": "Helpful content",
            "started_utc": "2023-09-14T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "April 2023 reviews update",
            "type": "Reviews update",
            "started_utc": "2023-04-12T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "December 2022 helpful content update",
            "type": "Helpful content",
            "started_utc": "2022-12-05T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Helpful content update",
            "type": "Helpful content",
            "started_utc": "2022-08-25T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Page experience update",
            "type": "Ranking signal",
            "started_utc": "2021-06-15T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Product reviews update",
            "type": "Reviews update",
            "started_utc": "2021-04-08T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Passage ranking",
            "type": "Ranking update",
            "started_utc": "2021-02-10T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Site diversity update",
            "type": "Ranking update",
            "started_utc": "2019-06-06T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Speed update",
            "type": "Ranking signal",
            "started_utc": "2018-07-09T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Mobile-first indexing rollout",
            "type": "Indexing change",
            "started_utc": "2018-03-26T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Intrusive interstitials penalty",
            "type": "Ranking signal",
            "started_utc": "2017-01-10T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Possum",
            "type": "Local update",
            "started_utc": "2016-09-01T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "month",
            "name_provenance": "industry",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Mobile-friendly update (\"Mobilegeddon\")",
            "type": "Ranking signal",
            "started_utc": "2015-04-21T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "HTTPS as a ranking signal",
            "type": "Ranking signal",
            "started_utc": "2014-08-06T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "google",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": "https://developers.google.com/search/blog/2014/08/https-as-ranking-signal"
        },
        {
            "name": "Pigeon",
            "type": "Local update",
            "started_utc": "2014-07-24T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "day",
            "name_provenance": "industry",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        },
        {
            "name": "Venice",
            "type": "Local update",
            "started_utc": "2012-02-01T00:00:00+00:00",
            "finished_utc": null,
            "rollout_days": null,
            "rollout_human": "not recorded",
            "ongoing": false,
            "source": "compiled from public record",
            "date_precision": "month",
            "name_provenance": "industry",
            "affected_systems": [
                "Ranking"
            ],
            "google_incident": ""
        }
    ]
}